Page count
A one-page landing page, a small company site and a larger service site require very different amounts of planning, design and testing.
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Google Ads / Meta Ads
Google Ads / Meta Ads
Google Search and Meta ads planning, landing page direction and enquiry tracking for businesses that want to see which keywords, audiences, creatives and pages actually lead to enquiries, not just clicks.
WhatsApp enquiryGive search and social ad traffic a proper page
Search campaign structure advice
Keyword, negative keyword and ad copy direction
Meta campaign, audience, creative and messaging direction
Facebook, Instagram and Threads placement planning
Each service page is adjusted for your industry, customer search habits and enquiry flow, instead of forcing your business into a fixed template.
Good fit
This is useful when
You want to test Google Search or Meta Ads
Facebook, Instagram or Threads ads get engagement but few enquiries
You need a clear landing page
You want to know which keywords, audiences and creatives spend budget
What you get
Deliverables checklist
Scope is confirmed before quotation. The checklist below shows common deliverables; the final version depends on page count, features and available materials.
Search campaign structure advice
Keyword, negative keyword and ad copy direction
Meta campaign, audience, creative and messaging direction
Facebook, Instagram and Threads placement planning
Landing page content and CTA planning
Meta Pixel, WhatsApp, phone or form enquiry tracking
Ongoing adjustment based on search terms, audiences, creatives and page performance
Ad budget and campaign pacing advice
Monthly performance summary and optimisation recommendations
Before quote
What affects the quote
The phrase “website design” can mean very different scopes. We break down the work first so the quote is practical.
Copywriting scope
If you already have clear content and images, production is faster. If the service message, FAQ and CTA need rewriting, copy planning is added.
CMS management
If you need to update cases, posts, services or photos yourself, CMS setup changes the scope.
Languages
Chinese and English versions need proper titles, metadata, page length checks and sometimes layout adjustments.
Tracking and conversion
WhatsApp, forms, calls, GA4 and Google Ads conversions should be planned before launch if enquiries matter.
Plan the important parts before production
We look at your services, customers, content and enquiry path before deciding how the page should be built.
Decide where traffic lands first
Not every Google or Meta ad should go to the homepage. Different services, search terms, audiences and messages often need their own landing page.
Set up enquiry tracking early
If Meta Pixel, WhatsApp, calls and forms are not tracked, it is hard to know whether the campaign is only buying traffic or creating business opportunities.
Keep the first budget focused
For SMEs, early campaigns should focus on high-intent searches or the most relevant Meta audiences before expanding too broadly.
Process
Set the campaign goal
We clarify the service, location, budget, ideal enquiry type and appropriate ad platform.
Plan the landing page
We organise the message, proof points, FAQs and CTA flow.
Set up ads
We build Google Search or Meta campaigns with keywords, audiences, creatives, ad copy and tracking events.
Optimise with data
We review search terms, audiences, creatives, cost, enquiry quality and page performance.
FAQ
Do Google Ads or Meta Ads need a large monthly budget?
Not always. The right budget depends on competition, service value and campaign goal. Tracking and landing page quality matter before increasing spend.
Can we start with one landing page?
Yes. A focused landing page is often the best way to test one service, offer or market segment.
Can you take over an existing ads account?
Yes. We can first review the account, search terms, audiences, creatives, Meta Pixel and conversion tracking, then suggest what to keep or rebuild.
Contact
Want to discuss google ads / meta ads?
Send your current website, a reference site or a short note about the service you want to promote. We will suggest whether to start with website structure, content, SEO or a landing page.
+852 6106 1150
info@doqcreative.com
Location
Room 1502, 15/F, Entrepreneurship Centre, Kwun Tong, Kowloon, Hong Kong