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Search planning

SEO Search Optimisation

Keyword direction, site structure, page titles, content angles and internal links planned from the beginning, so Google and real visitors can both understand each page.

WhatsApp enquiry
Help customers find you

Keyword and search intent mapping

Website structure and service page roles

Page title, meta description and H1 suggestions

Content, FAQ and internal link recommendations

Each service page is adjusted for your industry, customer search habits and enquiry flow, instead of forcing your business into a fixed template.

Good fit

This is useful when

Your website has content but little search traffic

You need service pages for SEO

You are planning a website refresh

You need to separate keywords by page intent

What you get

Deliverables checklist

Scope is confirmed before quotation. The checklist below shows common deliverables; the final version depends on page count, features and available materials.

Keyword and search intent mapping

Website structure and service page roles

Page title, meta description and H1 suggestions

Content, FAQ and internal link recommendations

Google-friendly page structure

Sitemap / page structure advice

Copy flow and content priorities

Mobile and desktop responsive production

SEO title, meta description and basic page settings

WhatsApp enquiry CTA

Basic tracking setup advice

One year website hosting

Before quote

What affects the quote

The phrase “website design” can mean very different scopes. We break down the work first so the quote is practical.

01

Page count

A one-page landing page, a small company site and a larger service site require very different amounts of planning, design and testing.

02

Copywriting scope

If you already have clear content and images, production is faster. If the service message, FAQ and CTA need rewriting, copy planning is added.

03

CMS management

If you need to update cases, posts, services or photos yourself, CMS setup changes the scope.

04

Languages

Chinese and English versions need proper titles, metadata, page length checks and sometimes layout adjustments.

05

Tracking and conversion

WhatsApp, forms, calls, GA4 and Google Ads conversions should be planned before launch if enquiries matter.

Plan the important parts before production

We look at your services, customers, content and enquiry path before deciding how the page should be built.

01

Not every keyword belongs on the homepage

Brand terms, service terms, location terms and problem terms need different pages because the visitor intent is different.

02

Fix the structure before writing more posts

Many sites do not lack articles. They lack clear service pages, useful FAQs and proper internal links.

03

Write for people and Google

The page needs to be readable and specific, not stuffed with keywords that make the business sound strange.

Process

01

Search review

We review your services, locations, customer questions and search competitors.

02

Keyword grouping

We map different search intents to the homepage, service pages or landing pages.

03

Page optimisation

We adjust titles, paragraphs, FAQs, internal links and CTAs.

04

Review and improve

We use Search Console or enquiry data to refine page direction over time.

FAQ

How long does SEO take?
It depends on competition, existing website quality and content depth. We do not promise rankings in a few days, but we can fix the structure so future work has a clear direction.
Should a new website plan SEO from day one?
Yes. URLs, page roles, headings and content are much easier to handle before launch than after the website is already built.
Do I need a blog for SEO?
Not always. Many local service companies should improve core service pages and FAQs before spending time on articles.

Contact

Want to discuss seo search optimisation?

Send your current website, a reference site or a short note about the service you want to promote. We will suggest whether to start with website structure, content, SEO or a landing page.

WhatsApp enquiry

WhatsApp

+852 6106 1150

Email

info@doqcreative.com

Location

Room 1502, 15/F, Entrepreneurship Centre, Kwun Tong, Kowloon, Hong Kong